It is unfathomable to do marketing without using AI in big 2025. Even large corporations and enterprises are leveraging AI marketing tools in their daily operations. AI tools for marketing are many, but in this blog, I’ll tell you about only the best free AI tools for digital marketing.
At Hassanable, I cover all the latest AI tools every week, so make sure to keep dropping by!
TLDR
For Content Creation: ChatGPT
For Image Generation: Imagefx
For Video Generation: Google Veo 2
For Content Repurposing: Lumen5
For Social Media Management: Buffer
For SEO Optimization: SEO ai
Why Use AI in Digital Marketing?
AI is like a secret ingredient that can uplift your digital marketing game. It can help you achieve more in less time. Marketing teams can automate repetitive and tedious work through AI automation tools, such as chatbots in customer support. Moreover, content creation has become ridiculously easy thanks to our beloved ChatGPT.
HubSpot’s State of AI Report reveals that 79% of marketers believe AI reduces the time they spend on manual tasks, highlighting the significant value these tools bring to the marketing world.
Marketers can spend the time freed up by AI exploring new and inventive ways to grow their business ROI. In addition, AI gives them a clear edge over traditionalists who are still stubborn about continuing their marketing efforts in an old-fashioned way.
Best Free AI Tools for Digital Marketing
Let’s go through some best free AI Tools for digital marketing that won’t ask for your money.
ChatGPT for Content Creation
ChatGPT is the undisputed king of content creation. It deserves to top the list of the best free AI tools for digital marketing. Over the years, ChatGPT has undergone massive upgrades. In 2025, ChatGPT offers much more than simple summaries.
Let’s discuss some use cases for ChatGPT:
First of all, you can use it to generate content, social media captions, keyword research, blog outlines, product descriptions, marketing copies, and more.
Secondly, you can generate a few high-quality images per day. And these are not just simple image generations. You have the option to upload multiple reference images for visual context.
Additionally, you can use ChatGPT to generate code, PDF files, and use its voice mode on the go.
Finally, ChatGPT now has an improved memory feature. According to the OpenAI Help Center, it can now remember things you’ve said in past chats and keep track of your preferences, so your future convos feel more personalized and on point.
Google Imagefx for Marketing Visuals
I can’t believe most people are not even aware of this hidden gem. Imagefx by Google Labs is one of a few truly free image generators available in 2025. Imagefx has no generation cap; you can produce as many visuals as you want.
In addition, you get four image variations from one prompt, offering you the luxury to select one that aligns with your desired output. Marketers no longer need to run to Canva every time they need some high-quality visuals for their marketing campaigns. Imagefx can handle it.
When it comes to image generation, Imagefx is undoubtedly among the best free AI tools for digital marketing.
Read Also: 15 Best AI Image Generators of 2025 (Tried and Tested)
Google Veo 2 for Digital Ads Creation
In recent months, we have all heard the hype about Google Veo 3. But that is not for everyone, since it is behind a paywall. However, there’s a completely free alternative: Google Veo 2. Although it provides only four video generations every 24 hours, it is still a good deal considering it is totally free.
You can generate 4 high-quality video clips ranging from 5-8 seconds on one account. Most of us have at least more than one Google account, which means we can generate enough animations in a day. Most importantly, marketers can use Veo 2 to generate digital ads without spending a dime.
Marketing teams can use Veo 2 to quickly generate short, visually engaging AI-generated videos that mimic user-generated content (UGC) for social media campaigns. Hence, helping brands boost authenticity, save on production costs, and consistently push out creative, trend-driven content without needing real-time creators.
Those looking for the best free AI tools for digital marketing in the video generation domain, Veo 2 is their best option.
Read Also: Top 20 AI Video Generators in 2025
Lumen5 for Content Repurposing
Lumen5 is a blessing for marketers who want to do more with less. It turns your blogs, articles, or text scripts into short videos using AI, no editing skills needed. Just paste your content, and Lumen5 picks out the key points, matches them with visuals and music, and voilà, you’ve got scroll-stopping content ready to go.
With Lumen5, you can make 5 free videos per month per account. That’s a pretty great deal. If you have more than one account, you can potentially make 15-20 videos for free.
This makes it one of the best free AI tools for digital marketing, especially when it comes to repurposing long-form content into short, social-media-friendly videos.
Even better, the free version is solid. Sure, it comes with a watermark, but for small teams or solo creators, that’s a fair trade-off for video content that’s ready in minutes.
Buffer for Social Media Management
Buffer is a solid choice for marketers looking for an all-in-one social media toolkit that’s actually free. Its free plan includes post scheduling, content calendar access, and even some basic analytics, perfect for small businesses or solo marketers.
One of the standout features is its AI Post Generator. You can quickly draft engaging social media captions just by giving it a short prompt. There’s also a hashtag generator for platforms like Instagram that helps you boost your reach without overthinking it.
For those on a budget, Buffer is easily among the best free AI tools for digital marketing. You can schedule, write, and organize your posts, all from one clean dashboard. No fluff, no credit card, just straight-up useful.
SEO.ai for SEO Optimization
If you’re looking to level up your SEO game without spending a dime, SEO.ai is your go-to. It offers a full suite of AI-powered tools that help with keyword research, content optimization, meta tag generation, and more.
You don’t even need an account to start using some of the tools. Just visit the site and pick from over 40+ free utilities, from AI keyword tools to content rewriters, paragraph generators, and backlink checkers.
When it comes to search engine visibility, SEO.ai stands out as one of the best free AI tools for digital marketing. It saves time, improves content quality, and takes the guesswork out of on-page SEO, all without asking for your wallet.
How to Choose AI Marketing Tools?
With so many AI tools out there, it’s easy to get overwhelmed. The key is to focus on tools that actually solve your daily marketing problems. Whether it’s writing content, scheduling posts, analyzing SEO, or repurposing blogs into videos, your chosen tools should save you time, not add more steps to your workflow.
In addition, if you’re specifically looking for the best free AI tools for digital marketing, make sure they don’t lock essential features behind a paywall. Look for tools that either offer unlimited access or daily usage credits without forcing you into a free trial that expires in 7 days.
Also, check if the tool is beginner-friendly. The best free AI tools for digital marketing are the ones that let you hit the ground running, even if you’re not tech-savvy. Bonus points if they don’t ask for a credit card at sign-up.
Final Thoughts
In 2025, you don’t need a massive budget to run powerful marketing campaigns. With the rise of AI, there are plenty of tools that can do the heavy lifting for you, and the best part is, many of them are completely free.
From ChatGPT and ImageFX to Buffer and SEO.ai, the internet is full of options. But only a handful of platforms truly earn their place on the list of best free AI tools for digital marketing. These are tools that offer real value without hiding their core features behind a paywall.
If you’re just getting started or running a lean marketing operation, the best free AI tools for digital marketing can be a total game-changer. They’ll save you time, cut costs, and help you stay ahead in a fast-moving digital world.
So go ahead, test them out, mix and match, and build your own stack of AI tools that actually work for you.
FAQs
Which AI tool is best for digital marketing?
ChatGPT is one of the best free AI tools for digital marketing due to its versatility in content creation, planning, and ideation. Other top tools include Buffer for social media and SEO.ai for search optimization.
Can AI be used for digital marketing?
Yes, AI is widely used in digital marketing to automate tasks like content creation, keyword research, ad generation, and performance analysis. It saves time and boosts efficiency across multiple marketing channels.
Which AI tool is best for SEO?
SEO.ai is among the best free AI tools for digital marketing focused on SEO, offering keyword tools, content optimization, and backlink analysis. It’s easy to use and doesn’t require a subscription.
How is AI used in digital marketing?
AI is used in digital marketing for generating content, analyzing user data, optimizing ads, and improving customer targeting. It helps marketers work faster and make smarter, data-driven decisions.